Ford Motor Firm this week introduced a brand new marketing strategy that features new American-made autos and a targeted battery power storage enterprise. The corporate will not make large-vehicle EVs, as an alternative growing a Universal EV Platform for smaller, inexpensive fashions.
Contained in the BlueOval Battery Park Michigan in Marshall, Michigan.
“This can be a customer-driven shift to create a stronger, extra resilient and extra worthwhile Ford,” stated Ford president and CEO Jim Farley. “The working actuality has modified, and we’re redeploying capital into higher-return development alternatives: Ford Professional, our market-leading vans and vans, hybrids and high-margin alternatives like our new battery power storage enterprise.”
By 2030, Ford expects roughly 50% of its international quantity will probably be hybrids, extended-range EVs and absolutely electrical autos, up from 17% in 2025. Ford will focus its North American electrical automobile growth on its new, low-cost, versatile Common EV Platform. This next-generation architecture is engineered to underpin a high-volume household of smaller, extremely environment friendly and inexpensive EVs designed to be accessible to hundreds of thousands of consumers. The primary automobile from the Common EV Platform would be the absolutely related midsize pickup truck assembled at Louisville (Kentucky) Meeting Plant beginning in 2027.
The subsequent-generation F-150 Lightning will shift to an extended-range electric vehicle (EREV) structure and be assembled on the Rouge Electrical Car Heart in Dearborn, Michigan. Manufacturing of the present technology F-150 Lightning has concluded.
“The F-150 Lightning is a groundbreaking product that demonstrated an electrical pickup can nonetheless be an amazing F-Collection,” stated Doug Area, Ford’s chief EV, digital and design officer. “Our next-generation Lightning EREV is each bit as revolutionary. It retains all the things prospects love — 100% electrical energy supply, sub-5-second acceleration — and provides an estimated 700+ mile vary and tows like a locomotive. Will probably be an extremely versatile instrument delivered in a capital-efficient approach.”
Launching a battery power storage system enterprise
Ford is launching a brand new enterprise — together with gross sales and repair — to seize the big demand for battery power storage from knowledge facilities and infrastructure to assist the electrical grid. Ford plans to repurpose current U.S. battery manufacturing capability in Glendale, Kentucky, to serve the quickly rising battery power storage techniques market. The corporate additionally plans to speculate roughly $2 billion within the subsequent two years to scale the enterprise.
The Kentucky web site will probably be transformed to fabricate 5 MWh+ superior battery power storage techniques. Ford plans to supply LFP prismatic cells, BESS modules and 20-ft DC container techniques at this facility. Ford plans to carry preliminary capability on-line inside 18 months and attain at the least 20 GWh yearly by late 2027.
Individually, Ford will make the most of BlueOval Battery Park Michigan in Marshall, Michigan, to supply smaller Amp-hour cells to be used in residential power storage options. This plant stays on observe to start manufacturing LFP prismatic battery cells in 2026 to energy Ford’s upcoming midsize electrical truck, the primary mannequin on the brand new Common EV Platform.
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